[MOV] website: structure

As a first step to update the doc - at last! - we first need to update its structure. task-3269837 Part-of: odoo/documentation#4107
2023-04-11 09:54:15 +00:00
parent 45a74c25af
commit 8b13e1b0dc
84 changed files with 68 additions and 47 deletions
@@ -0,0 +1,28 @@
+=======================================================
+How to track your website's traffic in Google Analytics
+=======================================================
+
+To follow your website's traffic with Google Analytics:
+
+- `Create a Google Analytics account <https://www.google.com/analytics/>`__ if
+  you don't have any.
+
+- Go through the creation form and accept the conditions to get the tracking ID.
+
+    .. image:: google_analytics/google_analytics_account.png
+        :align: center
+
+- Copy the tracking ID to insert it in Odoo.
+
+    .. image:: google_analytics/google_analytics_tracking_id.png
+        :align: center
+
+- Go to the *Configuration* menu of your Odoo's Website app.
+  In the settings, turn on Google Analytics and paste the tracking ID.
+  Then save the page.
+
+      .. image:: google_analytics/google_analytics_settings.png
+        :align: center
+
+To make your first steps in Google Analytics, refer to `Google Documentation
+<https://support.google.com/analytics/answer/1008015?hl=en/>`_.
@@ -0,0 +1,56 @@
+=============
+Link trackers
+=============
+
+Link Trackers allow you to track your marketing campaigns (emails, banner ads, blog posts, social
+media posts, affiliate links, etc.). This way, you are able to identify your best traffic sources
+and make informed decisions about the distribution of your marketing budget.
+
+Configuration
+=============
+
+Go to :menuselection:`Website --> Configuration --> Settings` and activate *Link Trackers*.
+
+.. image:: link_tracker/enable_link_tracker.png
+   :align: center
+   :alt: View of Website settings page emphasizing the link trackers field in Odoo Website
+
+Set up traceable URLs
+---------------------
+
+Go to :menuselection:`Website --> Go to website --> Promote --> Track this page`. Here, you are able
+to get a specific tracked URL based on the campaign, medium, and source being used.
+
+.. image:: link_tracker/link_tracker_fields.png
+   :align: center
+   :alt: View of the link tracker fields for Odoo Website
+
+- **URL**: url of the page you want to track (e.g. the home page or a product's page).
+- **Campaign**: context of your link (e.g. a special promotion).
+- **Medium**: channel used to share (deliver) your link (e.g. an email or a Facebook ad).
+- **Source**: platform where the traffic originates (e.g. Google or Twitter).
+
+Now, click on *Get tracked link* to generate a URL that you can post or send by the source you have
+decided on.
+
+Follow-up on tracked links
+==========================
+
+To look at statistics of your links, go to :menuselection:`Website --> Go to website --> Promote
+--> Track this page`. Besides being able to see the *Most Clicked* and *Recently Used* links, you
+can also see complete statistics by clicking on *Stats*, including the number of clicks, and the
+country of origin for those clicks.
+
+.. image:: link_tracker/links_statistics.png
+   :align: center
+   :alt: View of the tracked list emphasizing the statistics buttons in Odoo Website
+
+.. tip::
+
+   #. You can also access the link tracker on *odoo.com/r* via your browser.
+   #. Activate the developer mode (:menuselection:`Settings --> Activate the developer mode`) and
+      get access to the *Link Tracker* module and its back-end functionalities.
+   #. Integrated with :doc:`Google Analytics <google_analytics>`, those trackers allow you to see
+      the number of clicks and visitors to keep you on top of your marketing campaigns.
+   #. The integration with the :doc:`CRM </applications/sales/crm/track_leads/prospect_visits>` application allows
+      you to understand where your leads and opportunities are coming from.
@@ -0,0 +1,44 @@
+===================================
+Website analytics with Plausible.io
+===================================
+
+To follow your website's traffic with Plausible.io:
+
+- `Create a Plausible.io account <https://plausible.io/register>`_ if you don't have any.
+- `Create your website <https://plausible.io/sites/new>`_ and `Start collecting data` if it is not
+  already done.
+- Go through the `list of your websites <https://plausible.io/sites>`_ and click on the gear icon.
+
+  .. image:: plausible/cog.png
+     :align: center
+     :alt: Click on cog icon in the list of websites
+
+- Click on the button :guilabel:`+ New Link` in the tab Visibility to create your Shared links.
+
+  .. image:: plausible/new-sharedlink.png
+     :align: center
+     :alt: Adding a shared link in the Visibility tab
+
+- Choose a name (and NO password - it is not supported to embed it in Odoo) and click on the button
+  `Create Shared Link`.
+
+  .. image:: plausible/create-sharedlink.png
+     :align: center
+     :alt: Credentials creation for the new shared link
+
+- Copy the new Shared Link URL from Plausible.io and paste it into the Settings of Odoo.
+
+  .. image:: plausible/copy-sharedlink.png
+     :align: center
+     :alt: Copy the shared link URL from Plausible.io
+
+  .. image:: plausible/paste-sharedlink.png
+     :align: center
+     :alt: Paste the shared link URL to Odoo settings
+
+.. note::
+   - | **You are on the Odoo Online Platform**
+     | When you `create your Odoo Online database <https://www.odoo.com/trial>`_, we create it for
+       you on our own server. You don't have anything to do.
+   - | **What about the Goal?**
+     | Odoo pushes out-of-the-box custom events: `Lead Generation` and `Shop`.