[MERGE] Forward-port of branch 12.0 to 13.0

2021-05-04 16:31:06 +02:00
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+
+=========
+eCommerce
+=========
+
+.. toctree::
+   :titlesonly:
+
+   ecommerce/overview
+   ecommerce/getting_started
+   ecommerce/managing_products
+   ecommerce/taxes
+   ecommerce/shopper_experience
+   ecommerce/publish
+   ecommerce/maximizing_revenue
+
@@ -0,0 +1,10 @@
+=================
+Get started
+=================
+
+.. toctree::
+   :titlesonly:
+
+   getting_started/product_page
+   getting_started/catalog
+
@@ -0,0 +1,37 @@
+==================================
+How to customize my catalog page 
+==================================
+
+Product Catalog
+===============
+
+All your published items show up in your catalog page (or *Shop* page).
+
+.. image:: ./media/shop.png
+   :align: center
+
+Most options are available in the *Customize* menu: display attributes,
+website categories, etc.
+
+.. image:: ./media/shop_customize.png
+   :align: center
+
+Highlight a product
+===================
+
+Boost the visibility of your star/promoted products: push them to top, make them
+bigger, add a ribbon that you can edit (Sale, New, etc.). Open the Shop page, switch
+to Edit mode and click any item to start customizing the grid.
+
+See how to do it: https://www.odoo.com/openerp_website/static/src/video/e-commerce/editing.mp4
+
+Quick add to cart
+=================
+
+If your customers buy a lot of items at once, make their process shorter by enabling purchases from
+the catalog page. To do so, add product description and add to cart button. Turn on the following
+options in *Customize* menu:  Product Description, Add to Cart, List View (to display product
+description better).
+
+.. image:: ./media/shop_list.png
+   :align: center
@@ -0,0 +1,33 @@
+============================
+How to build a product page
+============================
+
+On the website click *New Page* in the top-right corner.
+
+Then click *New Product* and follow the blinking tips.
+
+.. image:: ./media/create_product.png
+   :align: center
+
+Here are the main elements of the Product page:
+
+.. image:: ./media/product_page_tips.png
+   :align: center
+
+Many elements can be made visible from the *Customize* menu.
+
+.. image:: ./media/product_customize.png
+   :align: center
+
+See how to configure your products from links here below.
+
+.. seealso::
+
+  * :doc:`../managing_products/variants`
+  * :doc:`../../../sales/sales/products_prices/taxes`
+  * :doc:`../managing_products/stock`
+  * :doc:`../maximizing_revenue/cross_selling`
+  * :doc:`../maximizing_revenue/reviews`
+  * :doc:`../maximizing_revenue/pricing`
+  * :doc:`../../website/optimize/seo`
+
@@ -0,0 +1,12 @@
+==================
+Manage my products
+==================
+
+.. toctree::
+   :titlesonly:
+
+   managing_products/multi_images
+   managing_products/variants
+   managing_products/stock
+   ../../sales/sales/products_prices/products/import
+
@@ -0,0 +1,19 @@
+=========================================
+How to display several images per product
+=========================================
+
+By default your product web page displays the main image of your product only.
+If you like to show your products under several angles, you can turn the image into a carrousel.
+
+.. image:: ./media/multi_images01.png
+   :align: center
+
+* Check *Several images per product* in :menuselection:`Website Admin --> Configuration --> Settings`.
+
+* Open a product detail form and upload images from *Images* tab. Hit *Create* in Edit mode to get the upload wizard.
+
+.. image:: ./media/multi_images02.png
+   :align: center
+
+.. note:: 
+    Such extra image are common to all the product variants (if any).
@@ -0,0 +1,26 @@
+---------------------------------
+How to show product availability
+---------------------------------
+
+The availability of your products can be shown on the website to reassure your customers.
+
+.. image:: ./media/stock_web.png
+   :align: center
+
+To display this, open the *Sales* tab in the product detail form and select an option in 
+*Availability*.
+
+.. image:: ./media/stock.png
+   :align: center
+
+A custom warning message can be anything related to a stock out, delivery delay, etc.
+
+.. image:: ./media/stock_warning.png
+   :align: center
+
+.. note::
+    This tool does not require the Inventory app to be installed.
+
+.. tip::
+    If one item is no longer sellable, unpublish it from your website. If it comes to
+    one particular product variant, deactivate the variant in the backend (see :doc:`../maximizing_revenue/pricing`).
@@ -0,0 +1,92 @@
+==============================
+How to manage product variants
+==============================
+
+Product variants are used to offer variations of the same product to your
+customers on the products page. For example, the customer chooses a T-shirt
+and then selects its size and color.  In the example below, the customer
+chooses a phone, and then selects the memory; color and Wi-Fi band from the
+available options.
+
+.. image:: ./media/variants.png
+   :align: center
+
+How to create attributes & variants
+===================================
+
+* Turn on *Products can have several attributes, defining variants (Example:
+  size, color,...)* in :menuselection:`Sales --> Settings`.
+
+* Select a product from the Products list, go to the *Variants* tab.
+
+* Add as many attributes as you need from 3 different types: radio buttons,
+  drop-down menu or color buttons. You get several variants as soon as there are
+  2 values for 1 attribute.
+
+.. image:: ./media/variants_setup.png
+   :align: center
+
+How to edit variants
+====================
+
+See all the variants from the product template detail form.
+
+.. image:: ./media/variants_button.png
+   :align: center
+   :scale: 50
+   :width: 50
+   :height: 50
+
+You can edit following data:
+
+* Picture (will update in real time on the website),
+* Barcode,
+* Internal Reference (SKU #),
+* Volume,
+* Weight,
+* Active (available in quotes & website).
+
+.. note::
+   Both the Barcode and the Internal Reference are variant-specific.
+   You need to populate them once the variants generated.
+
+.. tip::
+   See and edit all the variants from :menuselection:`Sales --> Sales --> Product Variants`
+   as well. This might be quicker if you manage lots of variants.
+
+How to set specific prices per variant
+======================================
+
+You can also set a specific public price per variant by clicking *Variant Prices*
+in the product detail form (action in top-left corner).
+
+.. image:: ./media/variant_prices_button.png
+   :align: center
+
+The Price Extra is added to the product price whenever the corresponding attribute
+value is selected.
+
+.. image:: ./media/variant_prices.png
+   :align: center
+
+.. image:: ./media/variant_prices_web.png
+   :align: center
+
+.. tip::
+   Pricelist formulas let you set advanced price computation methods for product variants.
+   See :doc:`../maximizing_revenue/pricing`.
+
+How to disable/archive variants
+===============================
+
+You can disable/archive specific variants so that they are no longer available in quotes &
+website (not existing in your stock, deprecated, etc.). Simply uncheck *Active* in their detail form.
+
+.. image:: ./media/variant_active.png
+   :align: center
+
+To retrieve such archived items, hit *Archived* on searching the variants list. You can
+reactivate them the same way.
+
+.. image:: ./media/variant_archive.png
+   :align: center
@@ -0,0 +1,16 @@
+===================
+Maximize my revenue
+===================
+
+.. toctree::
+   :titlesonly:
+
+   maximizing_revenue/upselling
+   maximizing_revenue/cross_selling
+   maximizing_revenue/reviews
+   maximizing_revenue/pricing
+   maximizing_revenue/promo_code
+
+
+
+
@@ -0,0 +1,55 @@
+=============================================================
+How to sell accessories and optional products (cross-selling)
+=============================================================
+
+You sell computers. Why not stimulating your customers to buy a top-notch
+screen or an extra-warranty? That's the goal of cross-selling functionalities: 
+
+* Accessory products on checkout page,
+* Optional products on a new *Add to Cart* screen (not installed by default).
+
+Accessory products when checking out
+====================================
+
+Accessories (e.g. for computers: mouse, keyboard) show up when the customer
+reviews the cart before paying.
+
+.. image:: ./media/cross_sell_accessory_web.png
+   :align: center
+
+Select accessories in the *Sales* tab of the product detail page.
+
+.. image:: ./media/cross_sell_accessory.png
+   :align: center
+
+.. note::
+    There is an algorithm to figure out the best accessories to display in case
+    several items are added to cart. If any item is the accessory of several products
+    added to cart, it is most likely that it will be atop the list of suggested accessories.
+
+Optional products when adding to cart
+=====================================
+
+Optional products are directly related to the item added to cart (e.g. for computers:
+warranty, OS software, extra components). Whenever the main product is added to cart,
+such a new screen pops up as an extra step.
+
+.. image:: ./media/cross_sell_optional_web.png
+   :align: center
+
+To publish optional products:
+
+* Install *eCommerce Optional Products* addon in *Apps* menu. Remove the default filter to
+  search on addons as well, otherwise only main apps show up.
+
+.. image:: ./media/cross_sell_optional_install.png
+   :align: center
+
+* Select optional items from the *Sales* tab of the product detail form.
+
+.. image:: ./media/cross_sell_optional.png
+   :align: center
+
+.. note::
+    The quantity of optional items added to cart is the same than the main item.
+
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+================================
+Adapt prices to website visitors
+================================
+
+This section sheds light on pricing features found in the eCommerce app:
+
+* force a price by geo-localization,
+
+* let the customer choose the currency.
+
+As a pre-requisite, check out how to managing product pricing:
+:doc:`../../../sales/sales/products_prices/prices/pricing`).
+
+Geo-IP automatically applies the right price
+============================================
+
+Assign country groups to your pricelists. That way, visitors who aren't
+logged in yet will get their own currency when landing on your website.
+
+Once logged in, they get the pricelist matching their country.
+
+Currency selector
+=================
+
+In the case that you sell in several currencies, you can let your customers choose
+their own. Check the *Selectable* box to add the pricelist to the website drop-down menu, which
+can be found in *Pricelists* under the *Products* menu, located in the Website application.
+
+.. image:: ./media/website_pricelist_select.png
+   :align: center
+   :width: 50 %
+
+.. seealso::
+
+  * :doc:`../../../sales/sales/products_prices/prices/pricing`
+  * :doc:`../../../sales/sales/products_prices/prices/currencies`
+  * :doc:`promo_code`
@@ -0,0 +1,43 @@
+=======================================
+How to create & share promotional codes
+=======================================
+
+Want to boost your sales for Xmas? Share promocodes through your marketing campaigns
+and apply any kind of discounts.
+
+Setup
+=====
+
+* Go to :menuselection:`Sales --> Settings` and choose
+  *Advanced pricing based on formula* for *Sale Price*.
+
+* Go to :menuselection:`Website Admin --> Catalog --> Pricelists` and create a new
+  pricelist with the discount rule (see :doc:`pricing`).
+  Then enter a code.
+
+.. image:: ./media/promocode.png
+   :align: center
+
+* Make the promocode field available on your *Shopping Cart* page (option in
+  *Customize* menu). Add a product to cart to reach it.
+
+.. image:: ./media/promocode_publish.png
+   :align: center
+
+Once turned on you see a new section on the right side. On clicking *Apply* prices get
+automatically updated in the cart.
+
+.. image:: ./media/promocode_web.png
+   :align: center
+
+The promocode used by the customer is stored in the system so you can analyze the
+performance of your marketing campaigns.
+
+.. image:: ./media/promocode_backend.png
+   :align: center
+
+ Show sales per pricelists...
+
+.. seealso::
+
+  * :doc:`pricing`
@@ -0,0 +1,59 @@
+===============================
+How to enable comments & rating
+===============================
+
+Publishing and monitoring customer experience will help you gain the trust
+of new customers and better engage with your community. In 2 clicks, allow
+your customer to share their feedback!
+
+.. image:: ./media/comment_post.png
+   :align: center
+
+Setup
+=====
+
+Activate comments & rating from the *Customize* menu of the product web page.
+
+.. image:: ./media/comment_setup.png
+   :align: center
+
+.. note::
+    Visitors must log in to share their comments. Make sure they are able to
+    do so (see Portal documentation).
+
+Review the posts in real time
+=============================
+
+Whenever a post is published, the product manager and all the product followers
+get notified in their Inbox (*Discuss* menu).
+
+.. image:: ./media/comment_new.png
+   :align: center
+
+.. note::
+    By default the user who created the product is automatically set as follower.
+
+Click the product name to open the detail form and review the comment (in the
+product discussion thread).
+
+.. image:: ./media/comment_inbox.png
+   :align: center
+
+Moderate & unpublish
+====================
+
+You can easily moderate by using the chatter, either in the product detail form
+or on the web page.
+
+To unpublish the post, open the product web page and click the *Published* button
+to turn it red (*Unpublished*). 
+
+.. image:: ./media/comment_unpublish.png
+   :align: center
+
+..tip::
+    You can access the web page from the detail form by clicking the *Published*
+    smart button (and vice versa).
+
+.. image:: ./media/comment_webpage.png
+   :align: center
@@ -0,0 +1,25 @@
+====================================================
+How to sell pricier alternative products (upselling)
+====================================================
+
+In order to maximize your revenue, suggesting pricier alternative products is
+strongly advised for basic items. That way, your customer will spend more time
+browsing your catalog.
+
+.. image:: ./media/upsell_web.png
+   :align: center
+
+To do so:
+
+* Select such *Alternative Products* in the *Sales* tab of the product detail form.
+  3 alternatives are fine! Don't publish too many otherwise your customers will be confused.
+
+.. image:: ./media/upsell.png
+   :align: center
+
+* Turn on *Alternative Products* from the *Customize* menu of the product web page.
+
+.. image:: ./media/upsell_publish.png
+   :align: center
+
+
@@ -0,0 +1,9 @@
+=================
+Overview
+=================
+
+.. toctree::
+   :titlesonly:
+
+   overview/introduction
+
@@ -0,0 +1,24 @@
+==============================
+Introduction to Odoo eCommerce
+==============================
+
+.. youtube:: tR0xandHlhU
+    :align: right
+    :width: 700
+    :height: 394 
+
+The documentation will help you go live with your eCommerce website in no time.
+The topics follow the buying process:
+
+* Product Page
+* Shop Page
+* Pricing
+* Taxes
+* Checkout process
+* Upselling & cross-selling
+* Payment
+* Shipping & Tracking
+
+.. seealso::
+
+  * :doc:`../../website/publish/domain_name`
@@ -0,0 +1,13 @@
+===================
+Launch my website
+===================
+
+.. toctree::
+   :titlesonly:
+
+   ../website/publish/domain_name
+   ../website/publish/on-premise_geo-ip-installation
+   ../website/publish/translate
+
+
+
@@ -0,0 +1,13 @@
+========
+Get paid
+========
+
+.. toctree::
+   :titlesonly:
+
+   shopper_experience/payment_acquirer
+   shopper_experience/portal
+
+
+
+
@@ -0,0 +1,78 @@
+===================================================
+How to manage orders paid with payment acquirers
+===================================================
+
+Odoo confirms orders automatically as soon as the payment is authorized 
+by a payment acquirer. This triggers the delivery.
+If you invoice based on ordered quantities,
+you are also requested to invoice the order.
+
+
+What are the payment status
+===========================
+At anytime, the salesman can check the transaction status from the order.
+
+.. image:: media/payment_transaction.png
+    :align: center
+
+* *Draft*: transaction under processing.
+
+* *Pending*: the payment acquirer keeps the transaction on hold and you 
+  need to authorize it from the acquirer interface.
+
+* *Authorized*: the payment has been authorized but not yet captured.
+  In Odoo, the order is already confirmed. Once the delivery done, you
+  can capture the amount from the acquirer interface (or from Odoo if you use
+  Authorize.net).
+
+* *Done*: the payment is authorized and captured. The order has been confirmed.
+
+* *Error*: an error has occured during the transaction. 
+  The customer needs to retry the payment.
+  The order is still in draft.
+
+* *Cancelled*: when the customer cancels the payment in the payment acquirer form.
+  They are taken back to Odoo in order to modify the order.
+
+.. note:: Specific messages are provided to your customers for every
+   payment status, when they are redirected to Odoo after the transaction.
+   To edit such messages, go to the *Messages* tab of the payment
+   method.
+
+
+Auto-validate invoices at order
+===============================
+
+When the order is confirmed you can also have an invoice automatically issued
+and paid. This fully-automated made for businesses that invoice 
+orders straight on.
+
+.. image:: media/payment_invoice.png
+    :align: center
+
+.. note::
+   If you choose this mode you are requested to select a payment journal in order to record payments
+   in your books. This payment is automatically reconcilied with the invoice, marking it as paid.
+   Select your **bank account** if you get paid immediately on your bank account. If you don't you
+   can create a specific journal for the payment acquirer (type = Bank). That way, you can track
+   online payments in an intermediary account of your books until you get paid into your bank
+   account (see :doc:`../../../general/payment_acquirers/payment_acquirers`).
+
+
+Capture the payment after the delivery
+======================================
+With this mode, the order is confirmed but the amount is kept on hold. 
+Once the delivery processed, you can capture the payment from Odoo.
+This mode is only available with Authorize.net.
+
+.. image:: media/payment_capture_mode.png
+    :align: center
+
+To capture the payment, open the transaction from the order.
+Then click *Capture Transaction*.
+
+.. image:: media/payment_capture.png
+    :align: center
+
+With other payment acquirers, you can manage the capture in
+their own interfaces, not from Odoo.
@@ -0,0 +1,38 @@
+=================================================
+How customers can access their customer account
+=================================================
+
+It has never been so easy for your customers to access their 
+customer account. Forget endless signup forms, 
+Odoo makes it as easy as ABC. 
+They are suggested to sign up (name, email, password) when the order 
+is placed, and not before.
+Indeed, nothing is more annoying than going through a signup process
+before buying something.
+
+Sign up
+=======
+
+The invitation to sign up shows up when the customer wants to visualize
+the order from order confirmation email.
+
+.. image:: ./media/portal_odoo_signup.png
+   :align: center
+
+Customer account
+================
+
+Once logged in the customer will access the account by clicking *My Account*
+in the login dropdown menu.
+
+.. image:: ./media/portal_link.png
+   :align: center
+
+THere they find all their history. The main address (billing) can also be modified.
+
+.. image:: ./media/portal_menu.png
+   :align: center
+
+.. note::
+    If the customer is set as a contact of a company in your address book,
+    they will see all the documents whose the customer belongs to this company.
@@ -0,0 +1,11 @@
+=================
+Collect taxes
+=================
+
+.. toctree::
+   :titlesonly:
+
+   ../../finance/accounting/taxation/taxes/default_taxes
+   ../../finance/accounting/taxation/taxes/fiscal_positions
+   ../../finance/accounting/taxation/taxes/taxes
+   ../../finance/accounting/taxation/taxes/taxcloud
@@ -0,0 +1,9 @@
+
+=========
+Live Chat
+=========
+
+.. toctree::
+   :titlesonly:
+
+   livechat/overview
@@ -0,0 +1,10 @@
+========
+Overview
+========
+
+.. toctree::
+   :titlesonly:
+
+   overview/get_started
+   overview/ratings
+   overview/responses
@@ -0,0 +1,83 @@
+==========================
+Get Started with Live Chat
+==========================
+
+Live Chat has the highest satisfaction rating of any communication tool. It allows fast responses
+and it is accessible and convenient, as your customers can keep doing what they are doing while
+interacting with you. Remember: your customers want to talk to you, so let's make it easy.
+
+Set up
+======
+
+Once *Live Chat* is installed on your database, if your website was created with Odoo, the
+application is automatically added to it. All that is left to do is to go to
+:menuselection:`Website --> Configuration --> Settings --> Live Chat`.
+
+.. image:: media/livechat_settings.png
+   :align: center
+   :height: 300
+   :alt: View of the settings page and the live chat feature for Odoo Live Chat
+
+Select the channel to be linked to your website or create one on the fly.
+
+.. image:: media/channels.png
+   :align: center
+   :alt: View of a live chat channel form for Odoo Live Chat
+
+| For both scenarios, under:
+| - **Operators**: add agents to respond to the chat requests. Add as many as you like, and keep in
+  mind that operators that do not show any activity in Odoo for more than 30min are considered
+  disconnected.
+| - **Options**: set the default text to be shown on the live chat button; an automated welcome
+  message to be seen by visitors when a conversation is initiated, and the text that prompts the
+  user to initiate a chat.
+| - **Channel Rules**: choose an action for a given URL, and/or per country. In the example below,
+  the chat window automatically pops-up 3 seconds after users (from any country) land on the
+  contact us page.
+
+.. image:: media/rules.png
+   :align: center
+   :alt: View of a channel’s rules form for Odoo Live Chat
+
+.. note::
+   GeoIP, which refers to the process of finding a computer terminal’s geographical location by its
+   IP address, must be installed on your server. Otherwise, under *Channel Rules*, countries are
+   not taken into account.
+
+External options
+----------------
+
+| If your website was not created with Odoo, you can find the code to be added to your own, under
+  the *Widget* tab.
+| Odoo also offers an URL you can send to users so they can have access to a single live chat page.
+
+.. image:: media/widget.png
+   :align: center
+   :alt: View of the widget tab for Odoo Live Chat
+
+Managing chat requests
+======================
+
+Conversations initiated by visitors pop up as a direct message, and are shown in *Discuss*.
+Therefore, inquiries can be answered wherever you are in Odoo.
+
+.. image:: media/discuss.png
+   :align: center
+   :alt: View of the discuss application with a message sent through live chat in Odoo
+
+.. note::
+   Conversations are dispatched based on the current workload of the online operators.
+
+Leave or join a channel
+=======================
+
+Go to :menuselection:`Website --> Configuration --> Settings`, access your channel under
+*Live Chat*, and *Join Channel* or *Leave Channel*.
+
+.. image:: media/joinchannel.png
+   :align: center
+   :alt: View of a channel form and the option to join a channel for Odoo Live Chat
+
+.. seealso::
+   - :doc:`ratings`
+   - :doc:`responses`
@@ -0,0 +1,45 @@
+=======
+Ratings
+=======
+
+Giving users the opportunity to rate their interactions can help you improving the experience you
+offer. That means staying on top of your customers' needs, besides keeping track of your operators’
+performances.
+
+Customer Rating
+===============
+
+| Once the user chooses to close the chat window, he can rate his interaction.
+| If the user is *Not satisfied* or *Highly dissatisfied*, a field allowing for an explanation
+  is shown.
+| A copy of the conversation can also be sent by email.
+
+.. image:: media/user_chatwindow.png
+   :align: center
+   :height: 400
+   :alt: View of the chat window from a user’s side for Odoo Live Chat
+
+The rating is shown on the chat window itself for the operator.
+
+.. image:: media/operator_chatwindow.png
+   :align: center
+   :alt: View of a chat window from an operator’s side highlighting a rating for Odoo Live Chat
+
+And under :menuselection:`Report --> Customer Ratings`.
+
+.. image:: media/customer_ratings.png
+   :align: center
+   :alt: View of the customer ratings page in Odoo Live Chat
+
+Make the rating public
+======================
+
+Go to :menuselection:`Website --> Configuration --> Settings`, access your channel form, click on
+*Go to Website* and on *Unpublished*, to publish the rating of that channel on your website.
+
+.. image:: media/publish_ratings.png
+   :align: center
+   :alt: View of the public ratings in the website for Odoo Live Chat
+
+.. seealso::
+   - :doc:`responses`
@@ -0,0 +1,48 @@
+=============================
+Commands and Canned Responses
+=============================
+
+Using canned responses can help you save time and have a previous, well-thought response, to some
+of your most common questions and comments.
+
+Use commands
+============
+
+Commands are shortcuts that do specific actions within the chat window:
+
+#. **/help**: shows a help message.
+#. **/helpdesk**: creates a helpdesk ticket.
+#. **/helpdesk_search**: searches for a helpdesk ticket.
+#. **/history**: shows the last 15 visited pages.
+#. **/lead**: creates a new lead.
+#. **/leave**: leaves the channel.
+
+.. important::
+   | - For *helpdesk tickets*: make sure the application is installed on your database and the
+     option *Live Chat* under :menuselection:`Helpdesk --> Configuration --> Helpdesk Teams`
+     is enabled.
+   | - For *leads*: the *CRM* application must be installed on your database.
+
+To access the ticket or lead created from the chat, click on the shortcut link.
+
+.. image:: media/create_ticket.png
+   :align: center
+   :alt: View of the chat window with a helpdesk ticket created in Odoo Live Chat
+
+.. tip::
+   Helpdesk tickets created from the chat automatically add the conversation as a description of
+   the ticket. The same goes for the creation of a lead.
+
+Send canned responses
+=====================
+
+| Canned responses allow you to have a full piece of text being placed when you type a shortcut word.
+  To create them, go to :menuselection:`Live Chat --> Configuration --> Canned Responses`.
+| To use them during a conversation, simply type **:** followed by the shortcut word you created.
+
+.. image:: media/canned_response.png
+   :align: center
+   :alt: View of a chat window and the use of a canned response in Odoo Live Chat
+
+.. seealso::
+   - :doc:`ratings`
@@ -0,0 +1,10 @@
+
+=======
+Website
+=======
+
+.. toctree::
+   :titlesonly:
+
+   website/publish
+   website/optimize
@@ -0,0 +1,14 @@
+========
+Optimize
+========
+
+.. toctree::
+   :titlesonly:
+
+   optimize/seo
+   optimize/google_analytics
+   optimize/google_analytics_dashboard
+   optimize/link_tracker
+
+
+
@@ -0,0 +1,32 @@
+=======================================================
+How to track your website's traffic in Google Analytics
+=======================================================
+
+To follow your website's traffic with Google Analytics:
+
+- `Create a Google Analytics account <https://www.google.com/analytics/>`__ if 
+  you don't have any.
+
+- Go through the creation form and accept the conditions to get the tracking ID.  
+
+    .. image:: media/google_analytics_account.png
+        :align: center
+
+- Copy the tracking ID to insert it in Odoo.
+
+    .. image:: media/google_analytics_tracking_id.png
+        :align: center
+
+- Go to the *Configuration* menu of your Odoo's Website app.
+  In the settings, turn on Google Analytics and paste the tracking ID.
+  Then save the page.
+
+      .. image:: media/google_analytics_settings.png
+        :align: center
+
+To make your first steps in Google Analytics, refer to `Google Documentation
+<https://support.google.com/analytics/answer/1008015?hl=en/>`_.
+
+.. seealso::
+
+  * :doc:`google_analytics_dashboard`
@@ -0,0 +1,70 @@
+==========================================================
+How to track your website traffic from your Odoo Dashboard
+==========================================================
+
+You can follow your traffic statistics straight from your Odoo Website 
+Dashboard thanks to Google Analytics.
+
+- A preliminary step is creating a Google Analytics account and entering the 
+  tracking ID in your Website's settings (see :doc:`google_analytics`).
+
+- Go to `Google APIs platform <https://console.developers.google.com>`__ 
+  to generate Analytics API credentials. Log in with your Google account. 
+
+- Select Analytics API.
+
+.. image:: media/google_analytics_api.png
+    :align: center
+
+- Create a new project and give it a name (e.g. Odoo).
+  This project is needed to store your API credentials.
+
+.. image:: media/google_analytics_create_project.png
+    :align: center
+
+- Enable the API.
+
+.. image:: media/google_analytics_enable.png
+    :align: center
+
+- Create credentials to use in Odoo.
+
+.. image:: media/google_analytics_create_credentials.png
+    :align: center
+
+- Select *Web browser (Javascript)* 
+  as calling source and *User data* as kind of data.
+
+.. image:: media/google_analytics_get_credentials.png
+    :align: center
+
+- Then you can create a Client ID.
+  Enter the name of the application (e.g. Odoo) and the allowed pages on 
+  which you will be redirected. The *Authorized JavaScript origin* is your 
+  Odoo's instance URL. The *Authorized redirect URI* is your Odoo's instance 
+  URL followed by '/google_account/authentication'.
+
+.. image:: media/google_analytics_authorization.png
+    :align: center
+
+
+- Go through the Consent Screen step by entering a product name 
+  (e.g. Google Analytics in Odoo). Feel free to check the customizations options 
+  but this is not mandatory. The Consent Screen will only show up when you enter 
+  the Client ID in Odoo for the first time.
+
+- Finally you are provided with your Client ID. Copy and paste it in Odoo.
+
+.. image:: media/google_analytics_client_id.png
+    :align: center
+
+- Open your Website Dashboard in Odoo and link your Analytics account. 
+  to past your Client ID.
+
+.. image:: media/google_analytics_start.png
+    :align: center
+
+- As a last step, authorize Odoo to access Google API.
+
+.. image:: media/google_analytics_login.png
+    :align: center
@@ -0,0 +1,56 @@
+=============================================
+Track clicks and visitors using Link Trackers
+=============================================
+
+Link Trackers allow you to track your marketing campaigns (emails, banner ads, blog posts, social
+media posts, affiliate links, etc.). This way, you are able to identify your best traffic sources
+and make informed decisions about the distribution of your marketing budget.
+
+Configuration
+=============
+
+Go to :menuselection:`Website --> Configuration --> Settings` and activate *Link Trackers*.
+
+.. image:: media/enable_link_tracker.png
+   :align: center
+   :alt: View of Website settings page emphasizing the link trackers field in Odoo Website
+
+Set up traceable URLs
+---------------------
+
+Go to :menuselection:`Website --> Go to website --> Promote --> Track this page`. Here, you are able
+to get a specific tracked URL based on the campaign, medium, and source being used.
+
+.. image:: media/link_tracker_fields.png
+   :align: center
+   :alt: View of the link traker fields for Odoo Website
+
+- **URL**: url of the page you want to track (e.g. the home page or a product's page).
+- **Campaign**: context of your link (e.g. a special promotion).
+- **Medium**: channel used to share (deliver) your link (e.g. an email or a Facebook ad).
+- **Source**: platform where the traffic originates (e.g. Google or Twitter).
+
+Now, click on *Get tracked link* to generate a URL that you can post or send by the source you have
+decided on.
+
+Follow-up on tracked links
+==========================
+
+To look at statistics of your links, go to :menuselection:`Website --> Go to website --> Promote
+--> Track this page`. Besides being able to see the *Most Clicked* and *Recently Used* links, click
+on *Stats* to see complete statistics about the number of clicks and the country of origin of those
+clicks.
+
+.. image:: media/links_statistics.png
+   :align: center
+   :alt: View of the tracked list emphasizing the statistics buttons in Odoo Website
+
+.. tip::
+
+   #. You can also access the link tracker by typing *odoo.com/r* on your browser.
+   #. Activate the developer mode (:menuselection:`Settings --> Activate the developer mode`) and
+      get access to the *Link Tracker* module and its back-end functionalities.
+   #. Integrated with :doc:`Google Analytics <google_analytics>`, those trackers allow you to see
+      the number of clicks and visitors to keep you on top of your marketing campaigns.
+   #. The integration with the :doc:`CRM <../../../sales/crm/track_leads/prospect_visits>` application allows
+      you to understand where your leads and opportunities are coming from.
--- a/Show More
+++ b/Show More