[IMP] crm: Whole documentation overhaul

Organize the pipeline https://www.odoo.com/documentation/user/11.0/discuss/plan_activities.html (clone it here) Manage lost opportunities -> https://docs.google.com/document/d/1Uxr5L0tmNTv4cUiq948_8KgHMAgtB--Ib-h9K_XjYQM/edit Manage multiple sales teams -> https://docs.google.com/document/d/1xbQzJozfPyGJxtu1dlYaBvmtU4aZkkGnRT3jmdzp84s/edit Acquire leads Convert leads into opportunities -> https://docs.google.com/document/d/15huZHD7NLqUC-XyogT1cR_oBof-DlC6U-olfxJLuGfY/edit Generate leads from emails -> https://docs.google.com/document/d/1qt5LAyb7jjArZqFQbwHANKhkE1uifVuc0I2pnf9eF7k/edit Generate leads from your website contact page -> https://docs.google.com/document/d/1shcyTp4gMuekRMIbJqbHfFIIk10N0GHtHIQlPXuax-Q/edit Send quotations -> https://docs.google.com/document/d/1wYfImnN1XxxaPQMjTvvIDgMkhXE5ud1D-9pbkr0khsA/edit Assign and track leads Track your prospect visits -> https://docs.google.com/document/d/1wSoV9wgI6HwD7pogTbPuapIfxCgQ5fUWhZ3frU_iOTk/edit Assign leads automatically based on scoring -> https://docs.google.com/document/d/1cBc4XOTAnSjjfg3Q-BS14dB2lvv09NaUCEpIlMKyp6U/edit Analyze performance Check your Win/Loss ratio -> https://docs.google.com/document/d/1_-I50VbyWwSrp63pRYq7_Lo7QSr0b-0ru4FLQZv3C2k/edit Get an accurate probable turnover -> https://docs.google.com/document/d/1tfCntvywMehg9xVF5NsjA6-6m7QQ-FryfwGkPAOJPNE/edit Optimize your Day-to-Day work Synchronize Google Calendar with Odoo -> https://www.odoo.com/documentation/user/11.0/crm/calendar/google_calendar_credentials.html (Change name) Use VOIP services in Odoo with OnSIP -> https://www.odoo.com/documentation/user/11.0/crm/leads/voip/onsip.html (Change name) Configure your VOIP Asterisk server for Odoo -> https://www.odoo.com/documentation/user/11.0/crm/leads/voip/setup.html (Change name)
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+=================================
+Get an accurate probable turnover
+=================================
+
+As you progress in your sales cycle, and move from one stage to another,
+you can expect to have more precise information about a given
+opportunity giving you an better idea of the probability of closing it,
+this is important to see your expected turnover in your various reports.
+
+Configure your kanban stages
+============================
+
+By default, Odoo Kanban view has four stages: New, Qualified,
+Proposition, Won. Respectively with a 10, 30, 70 and 100% probability of
+success. You can add stages as well as edit them. By refining default
+probability of success for your business on stages, you can make your
+probable turnover more and more accurate.
+
+.. image:: media/turnover01.png
+   :align: center
+
+.. image:: media/turnover02.png
+   :align: center
+
+Every one of your opportunities will have the probability set by default
+but you can modify them manually of course.
+
+Set your opportunity expected revenue & closing date
+====================================================
+
+When you get information on a prospect, it is important to set an
+expected revenue and expected closing date. This will let you see your
+total expected revenue by stage as well as give a more accurate probable
+turnover.
+
+.. image:: media/turnover03.png
+   :align: center
+
+See the overdue or closing soon opportunities
+=============================================
+
+In your pipeline, you can filter opportunities by how soon they will be
+closing, letting you prioritize.
+
+.. image:: media/turnover04.png
+   :align: center
+
+As a sales manager, this tool can also help you see potential ways to
+improve your sale process, for example a lot of opportunities in early
+stages but with near closing date might indicate an issue.
+
+View your total expected revenue and probable turnover
+======================================================
+
+While in your Kanban view you can see the expected revenue for each of
+your stages. This is based on each opportunity expected revenue that you
+set.
+
+.. image:: media/turnover05.png
+   :align: center
+
+As a manager you can go to :menuselection:`CRM --> Reporting --> Pipeline Analysis`
+by default *Probable Turnover* is set as a measure. This report will take
+into account the revenue you set on each opportunity but also the
+probability they will close. This gives you a much better idea of your
+expected revenue allowing you to make plans and set targets.
+
+.. image:: media/turnover06.png
+   :align: center
@@ -0,0 +1,26 @@
+=========================
+Check your Win/Loss Ratio
+=========================
+
+To see how well you are doing with your pipeline, take a look at
+the Win/Loss ratio.
+
+To access this report, go to your *Pipeline* view under the
+*Reporting* tab.
+
+From there you can filter to which opportunities you wish to see, yours,
+the ones from your sales channel, your whole company, etc. You can then
+click on filter and check Won/Lost.
+
+.. image:: media/win_loss01.png
+    :align: center
+
+You can also change the *Measures* to *Total Revenue*.
+
+.. image:: media/win_loss02.png
+    :align: center
+
+You also have the ability to switch to a pie chart view.
+
+.. image:: media/win_loss03.png
+    :align: center